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How VideoAmp Uses Digital Audiences to Plan Linear TV
As brands increasingly look to execute holistic campaigns across all forms of video, be it TV or digital, ad tech companies like VideoAmp aim to meet this demand, offering cross-screen planning,...
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Channel 4 Prises BT Sport’s Digital Inventory Away from Google
Channel 4 has announced the launch of a new digital ad sales house, and has won a contract to handle ad sales for BT Sport’s digital platforms, a contract previously held by Google. The broadcaster’s...
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Claims of Ad Tech Transparency Should be Backed Up with Evidence says...
Supply-side ad tech company Telaria announced last month it had reached 100 percent fee transparency, having brought in a big four accounting firm to conduct an independent review of its platform. CEO...
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Disney Reveals Fresh Details of Netflix Competitor
Disney’s chairman and CEO Bob Iger has revealed fresh details around the media giant’s upcoming streaming service, touted to be a competitor to the likes of Netflix and Amazon Prime. Iger, speaking on...
View ArticleEfficient Ad Targeting is Key to AVOD Success says Roku’s Duarte
Roku is perhaps best known for the over-the-top (OTT) devices it manufactures, but earlier this year the company’s advertising and licensing revenues exceeded hardware sales for the first time as it...
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MCNs Are Falling in Value as YouTube Per-Hour Revenue Peaks
Multi-channel networks (MCNs) are seeing their value fall as per-hour ad income for YouTube content is reaching its peak, according to research from Ampere Analysis. The research finds that per-hour ad...
View ArticleJoint National Streaming Services are Vital for Broadcasters says FreeWheel’s...
We’re starting to see several instances of regional broadcasters grouping together to form national video on-demand services which aim to compete with the likes of Netflix and Amazon Prime Video. In...
View ArticleWe Don’t Want All TV to be Addressable says ITV’s Daglish
ITV is working towards an addressable TV advertising offering on its linear channels, but the ultimate aim isn’t for the broadcaster to make all of its inventory addressable says Simon Daglish, group...
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OTT New-Entrants at Risk of Disruption by TV Establishment says GroupM
There are no new signs of life for linear television, but that doesn’t mean its dying either says GroupM in its ‘State of Video 2018‘ report released today. The report strikes a similar tone to last...
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Lords Committee to Ask If Public Service Broadcasters Are Worth Saving from...
Lord Gilbert of Panteg, Chairman of the Select Committee on Communications The UK’s House of Lords Communications Committee today launched a new inquiry asking whether there is a future for public...
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BARB to Begin Measuring Unduplicated Cross-Screen Programme Reach
UK TV measurement body BARB announced this morning that it will begin measuring TV shows’ unduplicated reach across TV sets, tablets and PCs, as well as total time spent viewing in the UK across these...
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The Sell-Side View: Q&A with Sky Media’s Dev Sangani
In this edition of Sell-Side View, VideoWeek spoke with Dev Sangani, director of capabilities at Sky. In this interview Sangani discusses the impact of the industry’s privacy shifts on long-tail media...
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